Franchise is a core strength of our practice. We have advised many well-known franchise systems operating in Vietnam, guiding clients through the full lifecycle of their IP assets — from registration and licensing to enforcement and monetisation.

We have comprehensive practical experience in protecting, exploiting and maximising commercial returns from valuable intellectual property assets. On the enforcement front, our team has acted on behalf of clients to resolve emerging IP issues related to their products, services and trademarks.

We also advise clients on personal data protection compliance in Vietnam, including preparing DPIA dossiers, internal documentation and related contractual arrangements under the current regulatory framework.